This is a sponsored post. Although I was compensated for this post, all opinions are my own.
My blogging journey is something that I’m often asked about. People want to know how bloggers can earn a legitimate income. Armed with the right information and some creativity, it can be a really great way to earn money from home. It’s certainly allowed me to practice what I love (writing!) and earn money while being a stay at home parent. While I am not a marketing expert, here are some of my tips if you’re looking to start a blog.
1. What do you want to blog about?
You can write about just anything you want. My blog focuses on eco-friendly living, but natural parenting, and general family topics. Ask yourself what your passionate about. What do you want to share with the world? Blogging about what you are passionate about helps fuel creativity.
2. Create your brand
One of the best things you can do is make yourself known. Be authentic in what you create and what you write about. Share your story with others rather than just constantly sharing your content. When you are personable and relatable, people will realize you are more than just a blog.
3. Social media
We all know that social media is a big part of what runs the world these days. You can connect with your target audience by utilizing social media. You can connect with other bloggers on Facebook, LinkedIn, or other social media. It’s also a fun way to collaborate and explore new creative topics.
4. Working with marketing and PR companies
This is an important part of monetizing your blog. Showing your true, authentic self really comes into play here. Sell yourself by promoting your strengths and remember that you are more than just your numbers. Nancy Behrman has a lot of tips and tricks for bloggers wanting to connect with marketing companies. At Behrman Communications, she shares her own story and helps aspiring influencers reach their own potential.
Networking has helped me learn so much about marketing and blogging. It’s important to network with other bloggers. Not only can you stay up to date on the latest guidelines on disclosure from the FTC and advertising rules for social media networks; you can also become inspired. Many times when I’ve felt burnt out, I’ve connected with others who inspired me to find new content to write about.
6. Be professional
Lastly, being professional is very important. Using proper punctuation and grammar is very important in writing posts. Also, professional communication is very important when negotiating any monetized work. You can have fun, but remember that blogging is a business that you want to become profitable.