Although this is a sponsored post, all opinions are my own and may differ from your own.
As a millennial mother, I’m aware that I’m part of a generation of mothers who are more connected and influential than any other generation before us. Right now, we have a huge spending power and companies are trying to reach us to sell their products. Since we are more able to research, we also expect companies to be upfront and honest with us.
The market culture has certainly shifted, as more moms are more conscious about the products they have in their home. Moms who come to this blog are usually interested in toxin free living, breastfeeding, natural birth, and other green/natural living related topics. We’ve seen a huge rise in the marketing of products related to this way of living. I believe our generation is one that keeps marketers on their toes as far as the what we want out of the products we buy every day.
Connecting with today’s parents can be a challenge. We are the generation who uses social media to share our every day moments. Some companies have been smart to find relatable moments in the marketing campaigns to reach moms, rather than just using traditional advertising campaigns to promote their products. Engaging with customers is a very important way to deliver the messages they want to deliver.
Many brands turn to social media channels such as Instagram or Facebook to create online communities where today’s parents can connect with each other. It’s no secret that “momming” can be both a monumental and lonely task. There’s often the stigma that in today’s generation, we must do it all. By reaching out on social media, moms can connect and not feel so alone in their journey. While being sincere in the goal to connect moms, brands can use this as an outreach tool so they are held in high favor in the public opinion.
Sometimes, I’ve noticed that popular organic or all natural brands sometimes partner or are bought out by a more popular mainstream brand. This can feel like a huge slap in the face for those of us who try to stray away from products we feel may be unhealthy for our households. Companies can build upon customer feedback when they consider large mergers like this so that they don’t lose a large amount of their customer base.
The market of “green millennials” has grown very much in recent years and hopefully today’s brands will continue to realize how important the sustainability of the environment is to this generation. Continuing to prioritize products that help us maintain healthier lifestyles and a healthier world is key in winning our trust and brand loyalty.
What are some ways you think today’s companies can make their products more eco-friendly? Is this something you highly consider when making a purchase?